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What Are Incoterms, and Why Do They Matter?
Incoterms, short for International Commercial Terms, are standard trade terms published by the International Chamber of Commerce. Each three-letter term defines how buyer and seller responsibilities are divided in a cross-border transaction.
They answer five core questions:
- Who handles export customs clearance?
- Who handles import customs clearance?
- Who pays international freight?
- Who pays for insurance?
- At what point is delivery completed and risk transferred?
It took effect in January 2020 and includes 11 terms. This guide follows the official ICC grouping.
The 11 Terms in 4 Categories
| Category | Term | Transport Mode | Seller Responsibility |
|---|---|---|---|
| E group: departure delivery | EXW | Any | Lowest |
| F group: main carriage unpaid | FCA | Any | Low |
| FAS | Sea freight | Low | |
| FOB | Sea freight | Low | |
| C group: main carriage paid | CFR | Sea freight | Medium |
| CIF | Sea freight | Medium | |
| CPT | Any | Medium | |
| CIP | Any | Medium | |
| D group: destination delivery | DAP | Any | High |
| DPU | Any | High | |
| DDP | Any | Highest |
For Taiwan forwarding and commercial import customers, the four most common terms are EXW, FOB, CIF, and DDP.
EXW, Ex Works, Explained
EXWEx Works
Meaning: The buyer collects the goods from the seller's factory or warehouse. This gives the seller the least responsibility.
Buyer responsibilities: 1. Pick up from the factory 2. Handle and pay export clearance 3. Pay international freight 4. Arrange insurance 5. Handle import clearance 6. Pay import tax 7. Arrange final delivery
Best for: 1. Buying directly from 1688 factories in China 2. Yiwu small-commodity market sourcing 3. Bulk industrial materials
In practice: Many 1688 factories quote EXW prices, meaning factory-gate prices. All onward freight, customs clearance, and taxes are handled by the buyer. With HowBridge Logistics forwarding and AEO customs handling, you can buy from the supplier while we handle logistics and clearance.
FOB, Free On Board, Explained
FOBFree On Board
Meaning: The seller delivers the goods to the named port and loads them on board the vessel. The buyer takes over transport risk once the goods are on the vessel.
Buyer responsibilities: 1. International ocean freight 2. Insurance 3. Import customs clearance 4. Import taxes 5. Unloading 6. Final delivery
Best for: 1. Bulk ocean exports, the most common use case 2. 1688 wholesale sourcing 3. Standard factory quotations from Yiwu, Guangzhou, or Shenzhen
In practice: "FOB Shenzhen USD$10,000" means responsibility transfers to you after USD$10,000 worth of goods are loaded on the vessel in Shenzhen. Ocean freight, insurance, and Taiwan import clearance are then your responsibility.
CIF, Cost, Insurance, and Freight, Explained
CIFCost, Insurance, and Freight
Meaning: The seller pays freight and insurance to the destination port. The buyer takes over from the destination port.
Buyer responsibilities: 1. Import customs clearance 2. Import taxes 3. Unloading 4. Final delivery
Best for: 1. Mid-sized wholesale imports 2. Established trading relationships 3. Buyers who want a single price to the destination port
In practice: "CIF Keelung USD$10,500" means USD$10,500 includes freight and insurance to Keelung Port. However, the included insurance is minimum coverage under ICC(C), usually covering only major events such as war or fire. Buyers of high-value goods should purchase additional coverage.
CIF includes ICC(C) insurance, the minimum level of coverage. If you need all-risk protection, buy ICC(A) insurance separately, often about 0.3% to 0.5% of cargo value.
DDP, Delivered Duty Paid, Explained
DDPDelivered Duty Paid
Meaning: The seller handles everything, including import taxes. The buyer only receives the goods. This is the highest seller responsibility.
Buyer responsibilities: Sign for the shipment
Best for: 1. Direct-shipping ecommerce with tax included 2. Cross-border ecommerce promotions 3. Premium brand official websites offering to-your-door service
In practice: "DDP Taipei USD$1,200" means USD$1,200 includes Taiwan import tax and delivery. The buyer does not need to handle anything. DDP quotes are usually 10% to 30% higher than CIF because the seller prices in all taxes plus a risk premium.
When overseas brand websites such as Apple, Nike, or Sephora offer "ship to Taiwan, tax included", that is effectively DDP. It costs more, but removes the need to handle import declarations, EZWay confirmation, and tax payment yourself.
Responsibility Comparison for All 11 Terms
| Term | Export Clearance | Main Freight | Insurance | Import Clearance | Import Tax |
|---|---|---|---|---|---|
| EXW | Buyer | Buyer | Buyer | Buyer | Buyer |
| FCA | Seller | Buyer | Buyer | Buyer | Buyer |
| FAS | Seller | Buyer | Buyer | Buyer | Buyer |
| FOB | Seller | Buyer | Buyer | Buyer | Buyer |
| CFR | Seller | Seller | Buyer | Buyer | Buyer |
| CIF | Seller | Seller | Seller | Buyer | Buyer |
| CPT | Seller | Seller | Buyer | Buyer | Buyer |
| CIP | Seller | Seller | Seller | Buyer | Buyer |
| DAP | Seller | Seller | Buyer | Buyer | Buyer |
| DPU | Seller | Seller | Buyer | Buyer | Buyer |
| DDP | Seller | Seller | Seller | Seller | Seller |
Green means seller responsibility; red means buyer responsibility. Seller responsibility increases from EXW, the lowest, to DDP, the highest.
3 Practical Consolidation Scenarios
Scenario 1: 1688 Factory Wholesale, EXW or FOB
Factories on 1688 commonly quote factory prices, EXW, or free-on-board prices, FOB. This means:
- EXW factory price: you pay all freight, clearance, and taxes. It is the cheapest price but the most complex setup.
- FOB Shenzhen price: mainland China inland freight and export clearance are included. You still pay ocean freight, insurance, and Taiwan import costs.
Recommendation: Use HowBridge Logistics to turn EXW or FOB supplier pricing into a DDP-like door delivery flow with tax handling, avoiding the operational complexity. See the complete store-sourcing import guide.
Scenario 2: Direct Purchases from Rakuten Japan or Amazon U.S., CIF or DAP
Most ecommerce prices are closer to CIF, including freight and insurance to the destination port, or DAP, including delivery to your address but excluding import taxes. This means:
- CIF: the seller pays freight to a Taiwan port plus minimum insurance. The buyer pays import tax and final delivery.
- DAP: the seller pays all freight to the buyer's address. The buyer pays only import taxes.
Recommendation: Read the checkout terms carefully. "Tax not included" usually means you pay tax, similar to DAP. "Tax included" usually means tax is prepaid, similar to DDP.
Scenario 3: Cross-Border Ecommerce Direct Shipping with Tax Included, DDP
Some Taobao, JD Worldwide, Amazon Global Selling, and Rakuten International EXPRESS items support DDP tax-included delivery. Prices are often 10% to 30% higher, but the process is much simpler.
Recommendation: Consider DDP for urgent shipments or single orders over NT$5,000 where the freight is easier to absorb. For multiple orders or regular buyers, consolidation is usually cheaper. For bulk commercial imports, EXW plus your own agent is usually the correct structure.
Incoterms FAQ
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