Contents
Why consolidate from Europe?
Europe is the origin region for luxury goods, supplements, designer furniture, and premium beauty products. But there are 4 major barriers:
- Most sellers do not ship directly to Taiwan: Selfridges, Galeries Lafayette, Net-a-Porter partially support Taiwan, while brand official sites such as Hermes and Cartier usually do not ship overseas
- VAT of 19-25%: European listed prices include VAT; without refund, you may overpay by about a quarter
- Direct shipping is expensive: one-item shipping is often EUR 30-80 (NT$1,000-2,500)
- Some sites reject foreign cards: French and Italian local sites often accept only European bank cards
Solution: use HowBridge's Europe partner warehouses in the UK / Germany, apply for VAT refund where possible, and consolidate to Taiwan. VAT refunds can save 16-20%, while consolidation can reduce shipping by 60-70%.
VAT Refund Is the Biggest Savings Tactic
VAT = European value-added tax
European prices include VAT: UK 20%, Germany 19%, France 20%, Italy 22%. Non-EU residents can claim VAT refunds when goods leave the EU. For Taiwan shoppers, a EUR 1,000 item can effectively become about EUR 833 after VAT refund, saving EUR 167 or about NT$5,500.
Two VAT refund methods
Some ecommerce sites, such as Net-a-Porter, Mr Porter, Farfetch, and MyTheresa, support "Ship to Taiwan" and automatically deduct VAT at checkout. Goods arrive in Taiwan, then Taiwan business tax and import duty apply. This is much cheaper than paying VAT-included prices with direct shipping.
Goods first arrive at HowBridge's UK / Germany warehouse. We help submit VAT refund documents where supported, usually within 60 days and with goods unopened. Refunds return to the credit card in about 4-8 weeks. This is useful when brand official sites do not ship to Taiwan.
4 Major European Country Profiles
UK United Kingdom
Main platforms: Amazon UK (accepts international cards), Selfridges, Harrods, Net-a-Porter, ASOS, Boots
Key products: Burberry, Vivienne Westwood, Dr. Martens, Boots supplements, UK breakfast tea such as Whittard
Note: after Brexit, UK customs and EU customs are separate, but the impact on Taiwan consolidation is limited. VAT remains 20%.
Germany Germany
Main platforms: Amazon DE, Zalando, Otto, Douglas beauty, Idealo price comparison
Key products: BOSS, Adidas headquarters goods, Birkenstock sandals, Stokke chairs, WMF cookware, Miele appliances, pharmacy skincare / supplements such as Eubos and Sebamed
Note: Germany is known for quality and efficiency; domestic delivery to the Germany warehouse can be as fast as 48 hours. VAT is 19%.
France France
Main platforms: Amazon FR, Galeries Lafayette, La Redoute, Sephora France, Le Bon Coin
Key products: Hermes, Louis Vuitton, Chanel luxury goods, including official-site limited items; Caudalie / La Roche-Posay / Avene pharmacy beauty; wine subject to alcohol restrictions; Laduree macarons
Note: luxury brand official sites usually do not ship to Taiwan, so Paris in-person buying + consolidation is often needed. VAT is 20%.
Italy Italy
Main platforms: Amazon IT, Yoox, MyTheresa with Italy warehouse, Farfetch, outlet platforms
Key products: Gucci, Prada, Bottega Veneta, Valentino, Furla bags, Made in Italy shoes, olive oil, Illy coffee, tahini
Note: Made in Italy is a strong quality signal, and luxury outlets are concentrated around Florence and Milan. VAT is 22%.
Europe Consolidation in 4 Steps
1Get a HowBridge Europe warehouse address
Register with HowBridge for free. In the member center, choose one of the partner warehouses: London, UK or Hamburg, Germany.
2Order using the Europe warehouse address
At checkout, enter our Europe warehouse address plus your member ID. Amazon UK / DE / IT / FR, Zalando, Net-a-Porter, and other international-card sites can usually be ordered directly. Local platforms such as La Redoute and Galeries Lafayette may require buying service support.
3VAT refund + consolidation after warehouse arrival
After goods arrive, apply for VAT refund where appropriate, especially for high-value items. Then choose shipping: ① EMS express (7-10 days) ② sea freight (21-30 days) ③ combine to Shenzhen then ship onward (30-45 days, cheapest).
4Customs clearance + EZWay + delivery
After arrival in Taiwan, confirm declaration in EZWay, wait for customs release, and receive local delivery. See the complete EZWay tutorial.
7 Product Categories Worth Buying from Europe
1. Luxury handbags
Hermes, LV, Gucci, Prada, Bottega Veneta. European prices can be 20-35% lower than Taiwan department stores after VAT refund.
2. French pharmacy beauty
La Roche-Posay Cicaplast, Avene sprays, Caudalie grape-seed serum, Bioderma cleansing water, Embryolisse moisturizer. French pharmacies can be 30-50% cheaper than Taiwan.
3. UK Boots / German pharmacy supplements
Boots Vitamin D, Eubos body wash, Sebamed baby shampoo, Klorane toothpaste. Pharmacy private-label products often have reliable quality.
4. Designer furniture and appliances
Stokke high chairs, Bugaboo strollers, Miele dishwashers, Smeg retro refrigerators, Dyson UK models. Watch voltage: Europe is 230V while Taiwan is 110V, so transformers may be required.
5. Made in Italy shoes and leather goods
Tod's, Furla, Coccinelle, A.Testoni. Made in Italy is synonymous with craft, and Taiwan department-store markups can be high.
6. Wine, spirits, and olive oil
French red wine, Italian extra virgin olive oil, UK whisky. Alcohol limit note: 1 liter per person per import, and alcohol over 24% cannot ship by air.
7. Premium tea and coffee
UK Whittard tea, Germany Tchibo coffee, Italian Illy / Lavazza beans, French Mariage Freres tea. Keep packaging sealed and shelf life at least 6 months.
Air Freight vs Sea Freight Rates
| Method | Transit time | Rate per kg | Best for |
|---|---|---|---|
| EMS express | 7-10 days | NT$280-380 | Urgent, light, luxury goods |
| Direct sea freight | 30-45 days | NT$80-120 | Large, heavy, non-urgent goods |
| Combine to Shenzhen then ship onward | 40-55 days | NT$60-90 | Lowest cost for many SKUs |
Europe to Taiwan Consolidation FAQ
Use HowBridge Logistics for Europe consolidation
UK London / Germany Hamburg partner warehouses, Amazon UK/DE/FR/IT support, VAT refund assistance, and 24/7 Chinese-language customer service
Register free to get your Europe warehouse address ->