Table of Contents
What Is W Concept?
W Concept (Korea: wconcept.co.kr / US: us.wconcept.com) is Korea's largest online designer brand platform, bringing together 1,500+ Korean local and international designer labels. Founded in 2010 and now part of the SK Group, it is positioned as a Korean luxury fashion marketplace, similar to Korea's version of Net-a-Porter / Farfetch.
The largest hub for Korean local designer brands. Taiwan boutiques miss about 60% of the range, so limited colors, early releases, and designer collaborations are best bought from W Concept Korea.
Why Forward from W Concept to Taiwan?
- 25-40% price gap: the same brands are often 25-40% cheaper on the Korean site than in Taiwan boutiques.
- Exclusive releases: MARDI MERCREDI Daisy limited colors and Andersson Bell early releases are often unavailable in Taiwan.
- Full designer collections: Taiwan selections are limited, while W Concept Korea carries full SS / FW lines.
- Season-end 30-50% off: W Concept sale pricing can drop to 50-70% of retail.
- Taiwan credit cards accepted: pay directly with Visa / Master / Amex, priced in KRW.
Seven Must-Buy W Concept Brands
1. Andersson Bell (Collegiate Mixing)
Best for: wool sweaters, collegiate jackets, mixed-media knitwear.
Price gap: W Concept โฉ300,000 (NT$7,200) vs Taiwan NT$10,500.
2. ADER ERROR (Minimal Streetwear)
Best for: oversized sweatshirts, deconstructed apparel, collaborations with New Balance and Maison Kitsunรฉ.
Price gap: W Concept โฉ280,000 vs Taiwan NT$9,800.
3. MARDI MERCREDI (Korean Daisy Favorite)
Best for: Daisy-print T-shirts, socks, accessories, and Jennie-inspired styles.
Price gap: W Concept โฉ60,000 vs Taiwan NT$2,500.
4. Recto (Gender-Neutral Elegance)
Best for: tailored jackets, wide-leg trousers, and polished office-ready collections.
Price gap: W Concept โฉ400,000 vs Taiwan NT$14,500.
5. MATIN KIM (Minimal Everyday Wear)
Best for: simple T-shirts, baseball caps, and everyday bags, including Kim Sohye-inspired picks.
Price gap: W Concept โฉ80,000 vs Taiwan NT$3,500.
6. HowBridge Chouette (Sweet Feminine Style)
Best for: floral dresses, collegiate pleated skirts, and ballet-inspired pieces.
Price gap: W Concept โฉ200,000 vs Taiwan NT$7,200.
7. low classic (Minimal Luxury)
Best for: tailored suits, minimal dresses, and elevated workwear.
Price gap: W Concept โฉ350,000 vs Taiwan NT$12,500.
Four Steps for W Concept Forwarding
Korean Size Conversion Table
| Category | Korea KR | Taiwan TW | Bust (cm) |
|---|---|---|---|
| Women's apparel | S / 44 | XS | 82-86 |
| Women's apparel | M / 55 | S | 86-90 |
| Women's apparel | L / 66 | M | 90-94 |
| Women's apparel | XL / 77 | L | 94-98 |
| Shoes | 235 | 23.5 | EU 36 |
| Shoes | 240 | 24 | EU 37 |
| Shoes | 245 | 24.5 | EU 38 |
W Concept Taiwan FAQ
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